Created the hashtag #5050by2020, and handled PR and Event Supervision for “50/50 by 2020” for an event hosted by the Swedish Film Institute and the Swedish Minister for Culture, Alice Bah Kuhnke, at the 2016 Cannes Film Festival. The event launched launched the international campaign for gender equality in the film industry.
Advisor to gaming company Starstable, one of the world’s leading MMORPGs for girls.
Publicist for the ACLU’s 2017 Bill of Rights Dinner, honoring Colin Kaepernick, Jane Fonda, Judd Apatow, Viola Davis, Dolores Huerta, Reginald Hudlin and Gina Rodriguez.
Manage international press luncheon in Cannes for Film i Väst, Scandinavia’s leading film fund.
Manage national and international film press for Way Out West, one of the largest film and music festivals in northern Europe, 2013 – 2019. Publicist for the 2008 Los Angeles Film Festival, the 2009 Slamdance Film Festival and the 2012 Hampton Court Palace Festival.
Publicist for Peter Jöback, starring as the Phantom The Phantom of the Opera in the West End and on Broadway.
Publicist and Awards Consultant at Karen Fried & Associates, working for Focus Features and international films on campaigns garnering nine Oscar nominations. Release and awards campaings for films including Sofia Coppola’s SOMEWHERE, Alejandro González Iñárritu’s BIUTIFUL, Joel & Ethan Coen’s A SERIOUS MAN, Anton Corbijn’s THE AMERICAN and Lisa Cholodenko’s THE KIDS ARE ALL RIGHT.
At ID PR, contributed to the teams handling personal publicity for actors such as Jake Gyllenhaal, Michelle Williams, Robin Williams and Sean Penn, and directors such as Julie Taymor and Michael Mann, as well as corporate publicity for production companies such as River Road and Atlas Entertainment.
Managed album and tour publicity for many of Sweden’s biggest artists, including Thomas Di Leva, Mauro Scocco, Magnus Uggla, The Ark, Håkan Hellström, Carola and Lisa Nilsson. Retained as Media Coach for contestants for Idol Sweden.
Event Supervisor for the 20th Anniversary of Hultsfredsfestivalen.
Managed all press for the opening of sports and entertainment arena Cloetta Center.
Managed all press for the global launch of innovative film camera A-Cam.